Donor Alliance in the Community
Last week, the Donor Alliance team was honored at the 2017 Donate Life America (DLA) Pinnacle Awards, taking home honors in the media and innovation categories for our National Donate Life Month Trees for Life initiative, and in the affinity category for our “Heroes Say Yes!” partnership with the Grand Junction Rockies.
The Trees for Life campaign commemorated National Donate Life Month in 2016 and encouraged residents to register as organ, eye and tissue donors while honoring those that saved lives through the gift of donation. Trees were planted and dedicated across Colorado and Wyoming by transplant recipients honoring their donors, living donors celebrating the life of their recipients and families of donors memorializing their loved ones who gave the gift of life.
Also celebrating the gift of life, our “Heroes Say Yes!” partnership with the Grand Junction Rockies brought supporters of organ, eye and tissue donation together at a themed Donate Life Night game. A Grand Junction family threw the first pitch in honor of their son, Tanner Denton, who was an organ donor after tragically losing his life in a car accident. Grand Junction Rockies players also wore special Donate Life jerseys, which were auctioned off to raise money for the cause.
Two other key Donor Alliance projects from the past year were also honored at last week’s Colorado Healthcare Communicator Gold Leaf Awards. This informational page, Donation Essentials, was recognized with a Silver Leaf and the Donor Alliance website overhaul took home a Bronze Leaf. Both Donation Essentials and the Donor Alliance website are integral in achieving our organization’s goal to educate and inspire Colorado and Wyoming residents to understand and support donation and ultimately join the donor registries.
Thank you to Donate Life America and Colorado Healthcare Communicators! Our team is extremely proud of these initiatives and honored to be recognized for the success of each achievement.