Donor Alliance Unveils “Check the Box” Campaign at Colorado DMVs Inspiring Residents to Save Lives Through Organ and Tissue Donation

Denver, CO — November 12, 2025 — Donor Alliance, the federally designated organ procurement organization serving Colorado and Wyoming, today announced the rollout of its “Check the Box” campaign in Colorado. The campaign features prominent local voices including former Denver Broncos player and NFL Super Bowl champion Ryan Harris and local college athletes, encouraging residents to register as organ, eye, and tissue donors.

The comprehensive campaign will reach Coloradans through billboards, digital advertising, social media, and community partnerships, all bringing to life the organization’s refreshed Rocky Mountain Strong brand theme. Residents will also see refreshed materials at Division of Motor Vehicles (DMV) locations throughout Colorado, where more than 60% of residents have made the life-saving decision to become organ and tissue donors.

“The updated look and feel for our new campaign truly embodies the spirit of our community” said Jennifer Prinz, president and CEO of Donor Alliance. “’Rocky Mountain Strong’ reflects the strength, compassion, and resilience of the Coloradans that make life-saving organ, eye and tissue donation possible. ‘Check the box’ is how we put that spirit into action. By making the decision to check the box ‘YES,’ you’re giving hope to the more than 1,300 neighbors waiting for a life-saving transplant right here in Colorado.”

To celebrate the rollout of the new campaign, throughout the month of November, Donor Alliance will host in-person events and ribbon cuttings at DMV offices across the state to unveil the new campaign and honor the DMV employees who play a vital role in saving lives through donation every day.
“The Division of Motor Vehicles is proud to partner with Donor Alliance on the ‘Check the Box’ campaign” said Electra Bustle, Senior Director of the DMV. “Every day, our dedicated team witnesses the profound impact of organ, eye, and tissue donation. By simply checking ‘YES’ at the DMV, you are making a life-saving decision that offers hope and healing to countless individuals and families in our community. It’s a small action with an immeasurable impact.”

The “Check the Box” campaign emphasizes that everyone can register to be an organ, eye and tissue donor, and when you check the box YES, one day you may save someone’s life. The campaign’s tagline, “Think Inside the Box,” underscores how one simple decision at the DMV can create a ripple effect of hope. For every YES box checked, there are 75 neighbors who have a chance to heal. Someone who rides down the same streets. Roots for the same team. Simple for you. Life-changing for them.