“Save Time, Renew Online” Campaign Wins Award

November 1, 2013

The Colorado Division of Motor Vehicles (DMV), Donor Alliance, and Colorado.gov announced a fourth win today for their joint “Save Time. Renew Online!” multimedia campaign, which has been selected by The International Academy of Visual Arts to receive a 2013 W3 Award.

The “Save Time. Renew Online!” campaign was created in 2011 in an effort to educate Coloradans about the ability to renew their Driver’s Licenses online and register to be an organ, eye and tissue donor.

“This campaign has been a wonderful opportunity to help spread the word on two very important issues to Coloradans,” remarked Driver’s License Director David Lindsay.  “Not only does it provide a flexible option to renew your Driver’s License and Identification Card online, it also helps support an outstanding organization with organ, eye, and tissue donation.”

Introduced with a public service announcement featuring Colorado Governor John Hickenlooper and 80’s character Guy VROOM, the campaign continued in 2012 with social media activities, DMV posters, direct mail, advertising outreach, social media, and PR efforts.  In 2013, public appearances by Guy Vroom and unified branding throughout Colorado Driver’s License Offices have helped to increase visibility and recognition in Colorado.

“The “Save Time, Renew Online” campaign has not only proven to educate Colorado citizens on a more efficient way to renew their Driver’s License but also that they have the opportunity to say “Yes” to the gift of life while renewing online,” said Donor Alliance President & CEO, Sue Dunn. “We are proud to announce that more than 72 percent of Colorado drivers who renew online elect to become donors, a 5 percent higher election rate than in DMV offices.”

Of the approximately 240,000 Coloradans eligible to renew online in 2013, to date over 137,000 have elected to do so.  In addition, those renewing online have made monetary donations of just under $25,000 to the  Emily Maureen Ellen Keyes Donation Awareness Fund.  Colorado currently has one of the highest donor designation rates in the United States, that is the percentage of people saying “Yes” to donation when obtaining or renewing their driver’s license or state ID.  This September alone, 73 percent of the citizens that elected to renew their Driver’s License online also elected to become an organ, eye, and tissue donor.

About the Division of Motor Vehicles

The Division of Motor Vehicles of the Colorado Department of Revenue oversees more than 5 million vehicle registrations and 3.6 million Driver’s Licenses. The Division processes 1.3 million identity documents per year.

About Donor Alliance

Donor Alliance is the federally-designated, non-profit organ procurement organization and an American Association of Tissue Banks (AATB) accredited tissue bank serving Colorado and most of Wyoming. As a recognized leader in facilitating the donation and recovery of transplantable organs and tissues, Donor Alliance’s mission is to save lives through organ and tissue donation and transplantation. To achieve this mission, Donor Alliance employs effective family approach and recovery programs in more than 100 hospitals. Donor Alliance also inspires the public to register as organ and tissue donors through community partnerships, public outreach and education campaigns throughout its donation service area. For more information visit the Donor Alliance website, or the Donate Life Colorado or Donate Life Wyoming Facebook pages.

About Colorado.gov

Colorado.gov is the official website of the State of Colorado (http://www.colorado.gov) and is overseen by the Statewide Internet Portal Authority.  Colorado.gov helps State and local government entities Web-enable their services and is operated without tax funds through a public-private partnership between the state and Colorado Interactive, LLC.  Colorado Interactive builds, operates, maintains, and markets Colorado.gov and is part of eGovernment firm NIC’s (NASDAQ: EGOV) family of companies.

About NIC

NIC Inc. is the nation’s leading provider of official government websites, online services, and secure payment processing solutions. The company’s innovative eGovernment services help reduce costs and increase efficiencies for government agencies, citizens, and businesses across the country. Our popular self-funded solution allows government to put in-demand services online without using taxpayer funds. The NIC family of companies currently provides cost-effective eGovernment solutions for more than 3,500 federal, state, and local agencies in the United States. Additional information is available at www.egov.com.