One Simple Choice at the DMV Can Save Lives: Donor Alliance Launches “Check the Box” Campaign

There’s a moment at the DMV that holds more power than many realize. Between updating our address and choosing a photo, there’s a small box asking if we want to become an organ, eye, and tissue donor. For many Coloradans, that box represents something much bigger than a simple yes or no, it’s a chance to save lives.

We’re launching a powerful new campaign to remind residents just how meaningful that choice can be. The Donor Alliance “Check the Box” campaign brings together prominent voices from across our state, including former Denver Broncos player and NFL Super Bowl champion Ryan Harris alongside local college athletes, to inspire more people to register as organ, eye, and tissue donors.

Rocky Mountain Strong: A Community Built on Compassion

“Rocky Mountain Strong’ reflects the strength, compassion, and resilience of the Coloradans that make life-saving organ, eye and tissue donation possible,” said Jennifer Prinz, our president and CEO. “‘Check the box’ is how we put that spirit into action. By making the decision to check the box ‘YES,’ you’re giving hope to the more than 1,300 neighbors waiting for a life-saving transplant right here in Colorado.”

The campaign’s tagline, “Check the Box,” emphasizes just how simple—and powerful—this decision really is. One box checked can create a ripple effect of hope throughout our community. The numbers tell the story: for every YES box checked, there are 75 neighbors who have a chance to heal. These are people who ride down the same streets as you, root for the same teams, and call Colorado home. Simple for you. Life-changing for them.

Celebrating Those Who Make It Possible

Throughout November, we’re hosting events and ribbon cuttings at DMV offices across Colorado to unveil the new campaign materials and honor the DMV employees who play a vital role in saving lives every single day.

“The Division of Motor Vehicles is proud to partner with Donor Alliance on the ‘Check the Box’ campaign” said Electra Bustle, Senior Director of the DMV. “Every day, our dedicated team witnesses the profound impact of organ, eye, and tissue donation. By simply checking ‘YES’ at the DMV, you are making a life-saving decision that offers hope and healing to countless individuals and families in our community. It’s a small action with an immeasurable impact.”

The campaign will reach Coloradans through billboards, digital advertising, social media, and community partnerships. You’ll also notice refreshed materials at DMV locations throughout the state, making it easier than ever to understand the impact of your decision.

How You Can Help

Everyone can register to be an organ, eye, and tissue donor. Whether you’re renewing your license at the DMV or want to register online, the process is straightforward. Visit DonorAlliance.org or DonateLifeColorado.org to learn more and register today.

Right now, more than 1,300 of our Colorado neighbors are waiting for a life-saving transplant. Your decision to check the box could give them the chance they’ve been waiting for. That’s Rocky Mountain Strong in action.